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HTC Mobile Phones-Myluxphone

When executives from Google and T-Mobile converge on a stage in New York Tuesday to unveil the first mobile phone powered by Google’s software, the event will be a coming-out party of sorts for another, far more obscure, but no less ambitious company – HTC.

HTC produces a wide range of smartphones, like HTC G2, HTC T4242, HTC Touch Diamond and for its own purposes gives each device a “codename.” When a distributor or phone network wants to sell one of HTC’s devices, it rebrands the phone to its own specifications, sometimes changing the color, the design on the case, and parts of the software. The smartphone also receives a new name. Because of the rebranding process, there are many phones with different names that are actually the same device. Below, each device is listed with its HTC codename first, followed by a list of names of the device’s various branded models.

The Taiwanese electronics manufacturer was chosen by Google more than two years ago to build the first mobile phone based on its “Android” software in large part because of its proven ability to design and build head-turning mobile devices.

For HTC, it amounted to another victory in its efforts to do battle for the high end of the phone market with the likes of the iPhone maker Apple, BlackBerry’s maker Research in Motion and others. For much of the past decade, the company operated in relative obscurity as a contract manufacturer for companies like Compaq, Palm and many cellphone carriers, who stamped their own brands on the products.

About two years ago, HTC decided to come out of the shadows with an ambitious goal: establish a global consumer electronics brand that its executives hope will become synonymous with quality. “We are far from being there,” said John Wang, HTC’s chief marketing officer. But Mr. Wang said that the company is off to a good start. The company sold two million units of the HTC Touch, introduced last year, and in just three months, one million of the follow-on HTC Touch Diamond, a slick and slim device that reviewers have compared with the iPhone.

The Google-powered phone will be the next step in HTC’s road to global recognition, he said. (Over all, HTC’s revenue, which it reports in Taiwanese dollars, was about $1 billion in the most recent quarter, a 29 percent jump from a year earlier.) The Google phone, which has been called the HTC Google Dream G1 and the T-Mobile G1, has a touch screen that slides out to expose a five-row keyboard. It offers easy access to Google’s services and to a range of third-party applications.

During the development of the Android phone, HTC shipped about 30 engineers to work at the “Googleplex” in Mountain View, Calif. “It was quite amazing how similar the culture was to Silicon Valley’s entrepreneurial style,” said Andy Rubin, senior director of mobile platforms at Google. “It was clear that these guys were entrepreneurs. They get moving really really fast.” By jasperplmltd

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